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Working with a client over time can be a benefit and a joy for both entities. A great collaboration fosters process efficiency and economies of scale. At CDG, we strive to understand your product or service – your voice – and most of all, how best to communicate your message. It’s what we do. The following case studies represent substantial client engagements and describe the breadth of our involvement.
CDG has enjoyed a long relationship with BusinessWeek, beginning with the design and production of their advertorials. The association continued when they asked us to help promote the new launch of Bloomberg Businessweek for which we designed video based microsites and advertising. Our involvement has expanded to creating direct mail and subscription conversion promotion in the form of emails, banners, interstitials, and landing pages in the U.S. and internationally. We have also produced extensive advertising for their other publications, Bloomberg Markets and Bloomberg Pursuits.
CDG also works with Bloomberg’s different divisions – branding and supporting their introduction of new financial services and products to professionals and consumers. Campaigns often include cross-promotion of Businessweek, Bloomberg Briefs, and their B-School Connection program.
NEW YORK LIFE
As the “design firm of the year” for many years, CDG became an extension of MetLife’s art department. We designed most of the product communications for their 10,000+ national sales force; created internal messaging for employees (promoting Met’s investment products and plans); and we produced employee health benefit communications for Met’s customers. These often included custom kits and enrollment forms based on customers’ brand guidelines. We also developed the graphical system for marketing the Pension & Savings Center’s financial products. As their go-to firm, we also created promotion for Met’s blood drive and Savings Bond program.
Our experience with MetLife led us to New York Life, where we also produced state specific communications for New York Life Health Plus (Small Group Portfolio) as well as Multi-Option Product promotion. Additionally, we also designed and produced several monthly newsletters for New York Life agents.
New York Life: Calfo Aron
In 2001, Quinnipiac University was one of the first universities to embrace the web and offer courses online. As QU developed its online curriculum, the university wanted to expand the program’s brand awareness. One of the first requirements was to establish which majors were available through QU Online – both for undergraduate and graduate students. Our research revealed that students did not realize they could earn the same degree online or on-campus, using the same syllabus, taught by the same professors. This discovery became the basis for one of many campaigns.
Online banners ran on all major sites and were seen via paid search. As our relationship grew with QU Online, we also created trade ads for many print publications and directories.
Achillion Pharmaceuticals began as an innovative company dedicated to bringing new treatments to patients with infectious disease. We helped Achillion articulate their core research competencies and product pipeline through their website and via scientific and investor conference presentations and materials. When Achillion filed their IPO, we worked closely with management to craft their message and produce their roadshow. As the company evolved, we helped them articulate their best-in-class therapy for chronic hepatitis C (HCV).
Ongoing efforts included the company’s PR video, animations, PPT presentations, posters, charts, fact sheets, internal sales reporting, local advertising and annual reports. Every year we helped develop their theme, and refine their brand, including “Research Realized” – all which is still in use today.
Our work for PricewaterhouseCoopers began with branding and creating all the communications for their Entertainment, Media and Communications Practice. We pushed the technical boundaries by being an early adopter of global video email and interactive online publications. We produced several Global Summits with complete event design: theme, video, set design, signage, advertising, online registration, print promotion, programs and a cyber cafe.
We also produced many high-end sales pitches, each with with a custom theme, team photos, video, website, and print components – packaged in a boxed set.
We have been working with the American Zionist Movement since 2006. We designed their identity, website, and their election campaigns in order to reach the American Jews and build voter awareness in each of the WZO elections. We themed each of the past campaigns with video, radio, print ads, banners, and emails. The most recent campaign appealed to the selfie craze, inviting voters to share their selfies on the site and social media after casting their vote.
NYC FIRE MUSEUM
The New York City Fire Museum houses one of the nation’s most prominent collections of fire related art, artifacts, gear, and apparatus, and attracts visitors from all over the world. The website offers an in-depth history of firefighting in New York. Items from their vast collection are prominently featured on each of the site’s pages. In addition to the re-design of the NYCFM logo, we also developed their store, donation page, event space registration, and customized the interface for the museum’s online catalog.